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The Blog Squad: A Blogger Collaboration - Part XXVII


We are a group of three book bloggers situated on different continents but brought together by our love for books and a penchant for talking about them. We’ve joined our forces to create a collaborative series of posts about book blogging and we hope you’ll enjoy the discussions.





Where do you post your reviews?

All my reviews are posted of Goodreads and almost all of them on my blog. Whenever I get a book from NetGalley, I make sure to post on there too. I also post most of my reviews on Amazon.IN. I’m yet to start using Amazon.COM hence haven’t posted reviews there so far. I also share my reviews on Instagram and Twitter so it reaches a wider audience,
 
Whenever a review is requested by the author or publisher, I make sure to cross post at all the above places. I actually did a Blog Squad special infographic post on “ How to be a Social Blogger ” which would answer this question well!

I always post on Goodreads - no matter what. And if I’ve received the book for review, I’ll definitely post it to my blog as well as Goodreads. Review copies always get posted to my blog.
 
If I’ve received the book from Netgalley or Edelweiss, then I’ll post to there too (as well as on GR and the blog).
All library books and books I’ve bought myself: those will definitely be posted to GR, but not necessarily my blog. It depends on the book. .
 
I’m hoping to start posting my reviews on Amazon as well - sometime in the future - since that really helps authors.

Why should blogger’s crosspost their reviews?

Crossposting is a great way to have your review reach more people! It helps authors and publishers promote their book easily. And books with more reviews on sites like Amazon and Goodreads lead to more people picking up the book. Also it brings your blog more visitors! Sharing your reviews on social media is a publicity for you too as your followers might repost or retweet them. This brings forward your review to non followers who might one day start following your blog!

Like Di says, it helps authors and publishers! Even negative reviews on Amazon can boost the author’s ranking on the site or allow him or her access to other book hosting sites (some whose guidelines explicitly state that they want a certain number of Amazon reviews before considering the book). I think there’s something like getting a certain number of reviews on Amazon and then you get a higher rank or something? I’m not sure. But I do know that authors are always asking for bloggers to crosspost their reviews on Amazon.

What are other ways to promote an author/book?

There sure are! It’s not just reviews that promote a book but various other types of posts can help promote books and the authors.
 
  • Author Interviews - They’re the best way for readers to learn about authors. It’s a great way to bring forward the reasons an author has for writing a book which can inspire others to pick it up.
  • Excerpts - Excerpts give the readers a small sneak peak of the writing and by choosing right, it could totally make people pick up the book ASAP!
  • Cover Reveals - Covers always catch the eye of most readers so that’s a great way of promoting the book
  • Themed posts on Instagram - I LOVE all the pictures on Bookstagram that are put together based on one theme - mostly a book or series. These can really interest people into picking up the book!
  • Guest Posts - Similar to author interviews, these help readers in knowing more about the author and the backstage of the books!

Oh yes! Here are some ideas:
  • Tweet about the book. Say how much you loved it, retweet other people’s tweets saying how much they loved it, or even retweet posts from the author where he/she talks about his/her book.
  • Cover reveals.
  • Excerpt.
  • Guest post or Interview. Ask the author questions, or get him or her to talk about something relating to the book.
  • Go crazy with Bookstagram photos. And you don’t just have to take pictures of the book - why not share quotes from it or design an aethestic board?
 
Get creative with blog posts. Share ideas for your dream cast who could play the characters if the book was ever made into a movie, or share songs you think fit the story, or share your favourite quotes from the book. Another type of post I love seeing around the blogosphere is one like this: “Five Reasons Why You Should Read Caraval”(for example). It’s short, fun, and it’s great way for you to promote the book.


To see my answers make sure to visit the other collab posts!
We hope you’ve enjoyed our discussion post! Please talk to us and let us know YOUR answers below. What do you think of our responses? If you have any specific questions you’d like us to address in the future, please let us know in the comments section below. Stay tuned for next week’s questions!